VALUE PROPOSITION
BY: GEOFFERY MOORE
FOR:
WHO ARE YOU TALKING TO?
WHO:
THE STATE THE TARGET CUSTOMER IS IN - STATE OF MIND OF CUSTOMER.
OUR:
WHAT WE ARE.
THAT:
YOUR PRIMARY BENEFIT. THE THING THAT SPEAKS TO THE PROBLEM, WHAT PROBLEM ARE YOU SOLVING.
UNLIKE:
CLOSEST COMPETITOR, "UNLIKE THE HONDA CIVIC" They are good for this, we are good for that...
OUR OFFER:
FOR:
WHO ARE YOU TALKING TO?
WHO:
THE STATE THE TARGET CUSTOMER IS IN - STATE OF MIND OF CUSTOMER.
OUR:
WHAT WE ARE.
THAT:
YOUR PRIMARY BENEFIT. THE THING THAT SPEAKS TO THE PROBLEM, WHAT PROBLEM ARE YOU SOLVING.
UNLIKE:
CLOSEST COMPETITOR, "UNLIKE THE HONDA CIVIC" They are good for this, we are good for that...
OUR OFFER:
