VALUE PROPOSITION

BY:  GEOFFERY MOORE

FOR:
WHO ARE YOU TALKING TO?

WHO: 
THE STATE THE TARGET CUSTOMER IS IN - STATE OF MIND OF CUSTOMER.

OUR:
WHAT WE ARE.

THAT:
YOUR PRIMARY BENEFIT. THE THING THAT SPEAKS TO THE PROBLEM,  WHAT PROBLEM ARE YOU SOLVING.

UNLIKE: 
CLOSEST COMPETITOR, "UNLIKE THE HONDA CIVIC"   They are good for this, we are good for that...
​OUR OFFER: