STEP 4 - SELECTING CHANNELS FOR AWARENESS

Awareness campaigns are to speaking to a predefined audience that have a problem your product or service solves. 
​Some great ways to do this are with YouTube, Social Media, and Podcast campaigns.

EXAMPLE TOTAL BUDGET: 
$x,xxx.xx

YOUTUBE BUDGET: 40%
SOCIAL MEDIA BUDGET: 20%
PODCAST BUDGET: 20%

STEP 5 - DEFINING SUCCESS