STEP 1 - DEFINE WHAT YOU ARE YOU MARKETING

What problem does your product or business solve?
Who's it designed for and what differences does it make to your audience?

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DEVELOPMENT CONSULTING

STEP 2 - WHO ARE YOU MARKETING ​TO?

 ​Define who your customers are and where they live.
What they are seeing, feeling, and doing?

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​LOCAL Market ​RESEARCH

STEP 3 - DEFINE MARKETING OBJECTIVES

Choose the most effective campaign type by
​knowing where your customer is in the buying process.

AWARENESS

Your company or product is young and you need to
​get the word out​to a specific audience.  ​This is defined as the awareness stage.

CONSIDERATION

Your company or product is known. 
In the consideration phase campaigns are designed to elicit a particular action.

ACTION / CONVERSION

An action is: a click, a like, a form fill, a download, a sale.  Is your action easy?
Does the action let the customer ​know next steps or upgrade options of your solution?

POST ACTION

This is the phase where your audience ​has already
experienced your brand.  A post action could be a review or a repeat sale.  

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CAMPAIGN & BRANDING STRATEGIES

STEP 4 - SELECT MARKETING CHANNELS

Select marketing channel by marketing objective.
​Channels could be YouTube, Instagram, Facebook, Twitter, Podcasts, ext.
Below is an example of a YouTube style "awareness" ad.

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ADVERTISING AND WEBSITE SOLUTIONS

STEP 5 - DEFINE SUCCESS

Measure with Key Points of Interest (KPIs)

​​For awareness campaigns: some KPIs might be measured in:
website traffic, impressions, video plays, clicks.
​
For a conversion campaigns: KPIs might be measured in:
sales, downloads, or leads generated.

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​WE CUSTOMIZE END TO END MARKETING SOLUTIONS