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OUR MARKETING FRAMEWORK

STEP 1:

​DEFINE WHAT YOU ARE YOU MARKETING

What problem does your product solve? 
​Who's it designed for and what differences does it make to your audience?

STEP 2:

​ DEFINE WHO ARE YOU MARKETING ​TO

What your customers look like. Where do they live?
What they are seeing, feeling, doing?

STEP 3:

​DEFINE MARKETING OBJECTIVES

We teach you how to choose the most effective campaign strategy by
​knowing what stage of buying process your target is in.

STEP 4:

​SELECT MARKETING CHANNELS

Marketing Channels could be: YouTube, Social Media, Search Engines, or Podcasts. We specialize in putting your message in the right place.  

STEP 5:

​DEFINE WHAT SUCCESS LOOKS LIKE

We measure success in the form of Key Points of Interest (KPIs)
​​For awareness campaigns: digital KPIs might be measured in:
website traffic, impressions, video plays, clicks.
​
For a conversion campaigns: digital KPIs might be measured in:
sales, downloads, or leads generated.
Consult with us by booking a Discovery call
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BUILT EMPIRE
​
​A DIGITAL MARKETING ​AGENCY

​(206) 399-5063
Copyright © 2020 | All Rights Reserved | Seattle, WA U.S.A.
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