BUILT EMPIRE
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FIVE STEPS FOR SUCCESS

1 - WHAT ARE YOU MARKETING?

What problem does your product or business solve, what makes it different? 

2 - WHO ARE YOU MARKETING TO?

Defining personas and customer empathy maps are key to targeting desired audiences.

3 - MARKETING OBJECTIVE

Selecting marketing channels can be overwhelming. 
​We can narrow down which will be the most effective by choosing your campaign type.

AWARENESS

Your company or product is young and you need to get the word out to a specific audience. 
​This is called and awareness campaign.

CONVERSION

You want and action to happen... A sale, a download a like are all designed to
​speak to people who already desire your product.

4 - MARKETING CHANNELS

SELECT marketing CHANNELS FOR AWARENESS
SELECT marketing CHANNELS FOR CONVERSION

5 - SUCCESS

Success can be measured with Key Points of Interest (KPIs) and cost per metric.
​For awareness campaigns some KPIs might be measured in: website traffic,  impressions, video plays, clicks.
For a conversion campaign KPIs might be measured in: sales,  downloads, or leads generated.
CONTACT US
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BUILT EMPIRE
​
​A DIGITAL MARKETING ​AGENCY

​(206) 399-5063
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