1 - WHAT ARE YOU MARKETING?
What problem does your product or business solve, what makes it different?
2 - WHO ARE YOU MARKETING TO?
Defining personas and customer empathy maps are key to targeting desired audiences.
3 - MARKETING OBJECTIVE
Selecting marketing channels can be overwhelming.
We can narrow down which will be the most effective by choosing your campaign type.
We can narrow down which will be the most effective by choosing your campaign type.
AWARENESS
Your company or product is young and you need to get the word out to a specific audience.
This is called and awareness campaign.
This is called and awareness campaign.
CONVERSION
You want and action to happen... A sale, a download a like are all designed to
speak to people who already desire your product.
speak to people who already desire your product.
4 - MARKETING CHANNELS
5 - SUCCESS
Success can be measured with Key Points of Interest (KPIs) and cost per metric.
For awareness campaigns some KPIs might be measured in: website traffic, impressions, video plays, clicks.
For a conversion campaign KPIs might be measured in: sales, downloads, or leads generated.
For awareness campaigns some KPIs might be measured in: website traffic, impressions, video plays, clicks.
For a conversion campaign KPIs might be measured in: sales, downloads, or leads generated.
