FEBRUARY SALES PROSPECTS

POSTED BY: BRETT R. SMITH

Prospecting Ideas can be hard to think of...  Here's a few verts for the month of February.

​ACCOUNTANTS
Accounting service firms are busy during income tax preparation time which is traditionally the first three months of the calendar year. As such, firms in this sector tend to have the highest revenue during the 1st quarter.

[Source: Table 1. Estimated Quarterly Revenue for Service Firms, Not Seasonally Adjusted. Bureau of the Census. n.d. Web. 03 Jul. 2018]
 
COIN SHOPS
Summer is typically a slow time for these businesses.

[Source: "Summer slowdown keeps lid on transactions." NumismaticNews.com, 9 Jul. 2017. Web. 10 Jul. 2017.]

COLLEGE AND UNIVERSITY BOOKSTORES
Universities typically offer class year-round, though most students are enrolled fall through spring.
[Source: SalesFuel, 2018.]
 
DENTISTS AND ORTHODONTISTS
Business for dentist offices peaks during the first and second quarters. Those two quarters account for nearly 52% of annual revenue.

[Source:  Quarterly Selected Services Estimates, Second Quarter 2018. Bureau of the Census. 7 Sep. 2018. Web. 31 Oct. 2018.]

​Industry professionals believe that increases in business at the beginning of the year may be due to patients' maximum spending limits being reset and flexible spending account dollars becoming available. These months are typically busiest for procedures like crowns and bridges.
 
Note also that there may be peaks in new-patient visits during the back-to-school rush of August. Additionally, some professionals report that demand for orthodontics is highest during the summer months after school ends.

​[Source: "Sales seasonality in dentistry." ADA.org, 12 Jul. 2016. Web. 31 Oct. 2018.]
 
FLORISTS
Holidays are peak periods for florists, and Mother's Day is the most popular flower-giving occasion. Mother’s Day sees the largest annual spike in sales, accounting for over $152 million in 2016 alone.

[Source: "Flowers for Mother's Day Are a Win for Retailers." Nielsen.com, 11 May 2017. Web. 19 May 2017.]
Life events (weddings, funerals) and social events (proms) also create demand for florists' services.
 
Note that while summer has traditionally been the most common season for weddings, more couples are choosing to get married at other times of the year.
 
FOOD GROWERS AND PROCESSERS, CITRUS FRUIT
The orange season extends from October to April. February is the peak month for grapefruit

[Source: Everything You Need to Know About Citrus. visitflorida.com. Web. 28 Mar. 2017]
 
GAS, NATURAL - DISTRIBUTION COMPANIES
Revenue for natural gas distribution peaked during the first quarter, coinciding with the cold winter season.

[Source: "Quarterly Services Survey." Census.gov, 7 Dec. 2017. Web. 7 Dec. 2017.]
 
JEWELRY STORES
In 2017, February, May, November and December were the peak sales months for jewelry stores. These months coincide with popular gift-giving holidays (Valentine's Day, Mother's Day and Christmas, respectively).

[Source: "Estimates of Monthly Retail and Food Services Sales by Kind of Business." Monthly Retail Trade Survey. U.S. Census Bureau, n.d. Web. 29 Mar. 2018.]
 
LAUNDRIES, SELF SERVICE
In 2017, revenue was highest during the fourth quarter for personal and laundry services.
​
[Source: "Table A1. Selected Services - Advance Estimated Quarterly Revenue for Employer Firms, Not Seasonally Adjusted." Census.gov, 16 Feb. 2018. Web. 27 Feb. 2018.]
 
LINGERIE STORES
Lingerie stores may experience boosts in sales from Valentine's Day shopping, as well as during other gift-giving holidays such as Mother's Day and Christmas.

[Source: SalesFuel, 2018.]
 
OIL AND GAS DEALERS
Heating dealers typically deliver to customers from October through March.

[Source: United States. Security and Exchange Commission. Suburban Propane Partners, L.P.: 10-K. Edgar Online, 22 Nov. 2017. Web. 23 May 2018.]
 
Note that propane use is high during the summer months as well due to its use in grilling.

[Source: SalesFuel, 2018.]
 
PERFORMING ARTS COMPANIES
Orchestra seasons typically start in the fall and run through spring, though some may also offer summer programs.

[Source: SalesFuel, 2018.]
 
SKI/SNOWBOARD SHOPS
Ski shop activity typically peaks between November and March, when participants are updating apparel and equipment. Note that January is Learn to Ski and Snowboard month.

[Source: SnowSports.org. SnowSports Industries America, n.d. Web. 8 Nov. 2017.]
 
TAX PREPARATION SERVICES
Because most clients file their tax returns during the period from January through April of each year, substantially all revenues from income tax return preparation and related services and products are earned during this period.

Early season filers typically file their tax returns shortly after their Form W-2s become available in order to receive their tax refunds as quickly as possible. Historically, most of the tax returns filed by their network have been filed by the end of February.

[Source: United States. Securities and Exchange Commission. H&R Block, Inc.: 10-K. Edgar Online, 15 Jun. 2018. Web. 13 Aug. 2018.]
 
WORK APPAREL/UNIFORM RETAILERS/VENDORS
First and third quarter are busiest due to rental and purchasing patterns of customers and industry price changes. 

[Source: United States. Securities and Exchange Commission. Unifirst: 10-K.  Investors.unifirst.com. Web. 10 Dec 2017]

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EVENTS IN FEBRUARY

ACADEMY AWARDS
Sunday, February 24, 2019
               
AFRICAN AMERICAN HISTORY MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
AMD/LOW VISION AWARENESS MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
AMERICA SAVES WEEK
Monday, February 25, 2019 through Saturday, March 2, 2019
               
AMERICAN HEART MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
BAKE FOR FAMILY FUN MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
BOY SCOUT MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
CARDIAC REHABILITATION WEEK
Sunday, February 10, 2019 through Saturday, February 16, 2019
               
CARDIOVASCULAR PROFESSIONALS WEEK
Sunday, February 10, 2019 through Saturday, February 16, 2019
               
CHILDREN'S AUTHORS/ILLUSTRATORS WEEK
Sunday, February 3, 2019 through Saturday, February 9, 2019
               
CHINESE NEW YEAR
Tuesday, February 5, 2019
               
CONGENITAL HEART DEFECT AWARENESS DAY
Thursday, February 14, 2019
               
DAYTONA 500
Sunday, February 17, 2019
               
GIVE KIDS A SMILE PROGRAM
Friday, February 1, 2019
               
GRAMMY AWARDS
Sunday, February 10, 2019
               
GREAT BACKYARD BIRD COUNT
Friday, February 15, 2019 through Monday, February 18, 2019
               
GROUNDHOG DAY
Saturday, February 2, 2019
               
LIBRARY LOVERS MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
MARDI GRAS
Tuesday, February 5, 2019
               
MARFAN SYNDROME AWARENESS MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL BIRD FEEDING MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL CHERRY MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL CHILDREN'S DENTAL HEALTH MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL CONDOM MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL DONOR DAY
Thursday, February 14, 2019
               
NATIONAL EATING DISORDERS AWARENESS WEEK
Monday, February 25, 2019 through Sunday, March 3, 2019
               
NATIONAL ENGINEERS WEEK
Sunday, February 17, 2019 through Saturday, February 23, 2019
               
NATIONAL HOT BREAKFAST MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL PARENT LEADERSHIP MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL PET DENTAL HEALTH MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL SCHOOL COUNSELING WEEK
Monday, February 4, 2019 through Friday, February 8, 2019
               
NATIONAL TEEN DATING VIOLENCE MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
NATIONAL WEDDINGS MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
PRESIDENT'S DAY
Monday, February 18, 2019
               
RANDOM ACTS OF KINDNESS WEEK
Saturday, February 9, 2019 through Friday, February 15, 2019
               
SHROVE TUESDAY ALSO CALLED PANCAKE TUESDAY
Tuesday, February 5, 2019
               
SPAY DAY
Tuesday, February 26, 2019
               
SUPER BOWL
Sunday, February 3, 2019
               
THERAPEUTIC RECREATION MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
VALENTINE'S DAY
Thursday, February 14, 2019
               
WISE HEALTH CARE CONSUMER MONTH
Friday, February 1, 2019 through Thursday, February 28, 2019
               
WOMEN'S HEART WEEK
Friday, February 1, 2019 through Thursday, February 7, 2019
               
WORLD CANCER DAY
Monday, February 4, 2019
​