Are the Right People Searching for You? 4 Ways to Improve SEO and Get Their Attention
MAY 12TH 2017 | POSTED BY: BRETT R. SMITH
When Google gave us search, it was a game-changer. It made us suddenly realize that, as marketers, we had no control. The consumer has the control. They search, we get found. Or we don't.
For years we've tried to game the system by stuffing our websites with keywords but without giving much thought to how potential customers were searching. Google no longer tolerates that type of behavior, and for good reason: consumers don't search for keywords anymore.
Instead they're talking into their iPhones and asking Siri questions. Now you need to be the best at providing the answers your customers seek and they'll find you. And they'll be happy they did.
Four ways to get more relevant attention
Don't worry; I'm not asking you to invest in a crystal ball. All I'm saying is that you need to be as deliberate as Google when it comes to understanding the intentions of your customers when they're searching online. Here are four tips to help you reach the right people more often.
Reaching a Lot of People Is Easy, Reaching the Right People Takes Effort
Writing a blog post that gets attention is easy. Years ago I wrote one describing how to make a standalone Facebook business page that's not tied to a personal profile. To this day that post is a major source of traffic for us at Social KNX. But it isn't good traffic. Instead of serving the people who want to know more about hiring a social media agency like ours, I'm instead spending lots of time answering questions from the do-it-yourselfer on how to recover forgotten passwords. They aren't interested in outside help.
Don't repeat my mistake; get to know your audience. Find out what specific questions they have and where they ask them. Then, tailor your website to provide the answers. What you give up in chasing millions of page views you'll more than earn back in qualified customers happy to have found you.