KPI METRICS
Metrics
A metric is a measurable unit. It’s often expressed as a number.
The type of metric you use will depend on your marketing campaign and where it is deployed.
Here is a list of common metrics in digital marketing:
A metric is a measurable unit. It’s often expressed as a number.
The type of metric you use will depend on your marketing campaign and where it is deployed.
Here is a list of common metrics in digital marketing:
- CPM - cost per mille or cost per thousand
- CTR - click-through rate
- CPC - cost per click
- CPA - cost per acquisition
- CPL - cost per lead
- CR - conversion rate
- ROI - return on investment
- CLTV - customer lifetime value
- VTR - view through rate
